Reference
Woman sues over iPhone price cut. (2007, October 2). USA Today. Retrieved on October 3, 2007 from http://www.usatoday.com/tech/wireless/phones/2007-10-02-iphone-price-cut-lawsuit_N.htm
Summary
According to this article, a woman who lived in New York, has entered a lawsuit against Apple because of cutting down of iPhone’s price. Dong Li of Queens, who complained, suggests “the company violated price discrimination laws when it slashed the price of the 8-gigabyte iPhone by a third, from $599 to $399, within two months of the gadget’s June debut.” Apple cut down iPhone’s price on Sept. 5 and stopped selling 4-gigabyte iPhones. Because of this eventual slashing, Apple apologized and refunded the $200 difference for those who bought it earlier. According to her lawsuit, lopping of price makes people like her damaged because they cannot resell iPhone for the same price as those who bought later. She bought a 4-gigabyte iPhone and alleged that people who bought a 4-gigabyte iPhone weren’t treated like owner of 8-gigabyte iPhone. Apple announced that they don’t disscuss pending litigation. The lawsuit also suggests Apple and AT&T, the exclusive carrier in the U. S. for the iPhone, made unfair business practices. But Mark Siegel, an AT&T spokesman, said that he hasn't seen the lawsuit yet.
Reaction
If I were in same situation, I would complain the same as she did. In any part of business, exclusion makes it worse than with competition. Competition makes market activate more and more and consumers get more benefit.
Woman sues over iPhone price cut. (2007, October 2). USA Today. Retrieved on October 3, 2007 from http://www.usatoday.com/tech/wireless/phones/2007-10-02-iphone-price-cut-lawsuit_N.htm
Summary
According to this article, a woman who lived in New York, has entered a lawsuit against Apple because of cutting down of iPhone’s price. Dong Li of Queens, who complained, suggests “the company violated price discrimination laws when it slashed the price of the 8-gigabyte iPhone by a third, from $599 to $399, within two months of the gadget’s June debut.” Apple cut down iPhone’s price on Sept. 5 and stopped selling 4-gigabyte iPhones. Because of this eventual slashing, Apple apologized and refunded the $200 difference for those who bought it earlier. According to her lawsuit, lopping of price makes people like her damaged because they cannot resell iPhone for the same price as those who bought later. She bought a 4-gigabyte iPhone and alleged that people who bought a 4-gigabyte iPhone weren’t treated like owner of 8-gigabyte iPhone. Apple announced that they don’t disscuss pending litigation. The lawsuit also suggests Apple and AT&T, the exclusive carrier in the U. S. for the iPhone, made unfair business practices. But Mark Siegel, an AT&T spokesman, said that he hasn't seen the lawsuit yet.
Reaction
If I were in same situation, I would complain the same as she did. In any part of business, exclusion makes it worse than with competition. Competition makes market activate more and more and consumers get more benefit.
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